The model „Mother and Child Health Promotion” is based on the principle that prevention of the pregnancy complications starts with the provision of quality antenatal care, psychological support, preventive client-oriented counseling and informing of pregnant women, and the medical services themselves should include not only provision of the quality clinical care in terms of childbirth but also ensure follow-up observation and assistance to newborns, organization of social and educational support of parents, encouraging safe pregnancy and responsible parenthood, public health promotion based on the intersectoral approach.
Health should be addressed not only through health care establishments but through behavioural changes and community decisions. Health Promotion is based on five priorities stated in the Ottawa Charter and below have been considered while elaborating the model.